Amazon launched the sale in celebration of its 20th anniversary and promised more deals than Black Friday to its Amazon Prime users. However, many consumers were disappointed by the sale, agreeing that the holiday didn’t live up to the hype. Some even coined the hashtag #PrimeDayFails, sharing their disgruntled experiences on social media.
The date of this year’s Amazon Prime Day, has been announced for July 12, 2016. However, the company remains tightlipped about the deals we will see on that day. Amazon did release that they will be hosting pre-Prime Day sales for up to five days before the event in order to attract buyers. Other retailers like Target and Best Buy have been hosting Black Friday in July -type sales for a few years now. But with Amazon shining a light on this new shopping holiday, many retailers are jumping on the bandwagon to offer consumers sales.
If you are already a Prime member, get the most out of Prime Day with the Amazon.com Rewards Visa Card. On Prime Day, July 12, 2016, you can get $30 off your purchase when you spend $150 or more on items shipped and sold by Amazon.com.